Amazon Turns To Anthropic's AI For Alexa Revamp

When Amazon releases its revamped AI Alexa update in October, it'll be powered by Anthropic's Claude AI models due to performance issues with its in-house AI. Reuters reports: Amazon plans to charge $5 to $10 a month for its new "Remarkable" version of Alexa as it will use powerful generative AI to answer complex queries, while still offering the "Classic" voice assistant for free, Reuters reported in June. But initial versions of the new Alexa using in-house software simply struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply, one of the people said. That's why Amazon turned to Claude, an AI chatbot developed by startup Anthropic, as it performed better than the online retail giant's own AI models, the people said. "Amazon uses many different technologies to power Alexa," a company spokeswoman said in a statement in response to detailed Reuters questions for this story. "When it comes to machine learning models, we start with those built by Amazon, but we have used, and will continue to use, a variety of different models - including (Amazon AI model) Titan and future Amazon models, as well as those from partners - to build the best experience for customers," the spokeswoman said. Amazon has typically eschewed relying on technology it hasn't developed in-house so it can ensure it has full control of the user experience, data collection and direct relationships with customers.

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