‘We captured magic’: the telenovelas reaching Latino voters in swing states

Group Poder NC Action seeks to create culturally relevant voter engagement initiatives that speak directly to Latinos

Una chingona always knows when to use her own voice."

So begins the first installment of a telenovela geared toward young Latina voters. Chingonas, which means empowered women in Mexican Spanish, are the target audience for the non-profit Poder NC Action - a Latino North Carolina-based voter engagement group. This year, the largest ever cohort of young North Carolina-born Latinos will be eligible to vote in a presidential election.