M&S using AI as personalised style guru in hopes to boost sales
by Sarah Butler from Technology | The Guardian on (#6QG14)
Shoppers can use technology to advise them on outfit choices based on their body shape and style preferences
Marks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.
The 130-year-old retailer is using the technology to personalise consumers' online experience, and suggest items to buy.
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