Fresh starch: how TikTok helped spark a baked potato revival in the UK
by Hannah Al-Othman and Dan Milmo from Technology | The Guardian on (#6QQMJ)
Customers are coming to Preston's Spud Bros from as far away as Australia thanks to a revival of the humble jacket potato on social media
The humble baked potato is enjoying a renaissance, with TikTok algorithms bringing the stuffed spud to new audiences and transforming this once-tired classic into the lunch of the moment.
Young potato sellers are breathing new life into the traditional British meal, with modern twists on favourite toppings.
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