iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Ming-Chi Kuo, a high-profile and reliable Apple analyst, says the demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. From a report: Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached about 37 million units in the first weekend after Apple began accepting pre-orders, which is down nearly 13% compared to first-weekend sales of the iPhone 15 series last year. The analyst said a key factor for the decline is the lower demand for the Pro models, with first-weekend sales of the iPhone 16 Pro and iPhone 16 Pro Max estimated to be down 27% and 16%, respectively, compared to iPhone 15 Pro and iPhone 15 Pro Max sales during the equivalent period last year.

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