UK public washing their clothes too often, says major laundry brand
by Alice Fisher Lifestyle Editor from Environment | The Guardian on (#6QXAC)
Ecover, backed by activist model Lily Cole, calls for fewer washes to reduce microplastics and other sources of water pollution
A company that sells cleaning products is giving customers some surprising advice: wash your clothes less.
Ecover is calling for a change in our laundry habits after research found people felt under societal pressure to wash their clothes more frequently, and were unaware that this could damage the environment.
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