Why News Corp’s realestate.com.au can put fees ‘up and up and up’, according to ex-CEO
by Sarah Martin from World news | The Guardian on (#6QXRE)
Simon Baker says REA Group's property portal is viewed jealously' by others around the world because the home-sellers pay the bills
A former chief executive of the News Corp-controlled realestate.com.au says the company views real estate agents as its outsourced sales force", outlining how home sellers have been targeted with ever-rising advertising costs.
Simon Baker, who was chief executive of REA Group from 2001 to 2008 and now works as a consultant in the property tech industry, says the vendor-paid" advertising market operating in Australian real estate is rare globally.
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