Amazon Ads Launches a New AI Video Generator

Long-time Slashdot reader theodp writes: On Thursday, Amazon Ads announced Video Generator and Live Image, "our first generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance." Amazon's blog post calls it "a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life." An accompanying video demonstrates how Amazon's AI-powered tech can be used to animate still images, making it appear that steam is rising from a coffee mug, flowers are being blown in the wind, the night sky is changing breathtakingly behind a telescope, and that waves are breaking behind a smart speaker at the beach.

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