New California Law Requires One-Click Subscription Cancellations

A new law in California will make it easier for consumers to cancel their streaming subscriptions and similar products when they enroll in automatic renewal of those services. From a report: The law, passed through Assembly Bill (AB) 2863, will require companies that offer automatic subscription renewals through one-click purchases to also offer customers a way to cancel their subscriptions through the same one-click method. California already had one of the toughest subscription cancellation laws in the country, requiring companies to offer a way to cancel a recurring subscription through the Internet if they allowed customers to sign up for a service that way. The initial law was meant to prevent companies from allowing customers to purchase a subscription through the web, while forcing them to call a hotline to cancel them. Consumer advocacy groups complained that companies would often subject customers to frustrating long wait times on the phone with the hope that they would eventually hang up without cancelling their service. While the law was good in theory, it contained at least one loophole: Companies were in compliance as long as they offered a way for customers to cancel their subscriptions online, but could make them click several links or visit several webpages with opt-in requirements before a cancellation request was processed.

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