Google tests showing full recipes right in search results
by Mia Sato from The Verge - All Posts on (#6RCQG)
Illustration: The Verge
Google is testing yet another feature aimed at keeping users on search results pages - this time targeting the popular recipe blog industry.
The company is testing a new feature called Quick View that appears for some cooking recipes. A search for chocolate chip cookie recipe," for example, shows a quick view" button on a recipe from the blog Preppy Kitchen. Clicking it pulls up a full recipe with ingredients, photos, and step-by-step instructions - all without leaving Google Search. The new feature was previously reported on by industry blog Search Engine Roundtable.
We're always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to...