Apple Explores Push Into Smart Glasses With 'Atlas' User Study

Apple is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta into an increasingly popular category. From a report: The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future, said the people, who asked not to be identified because the work is secret. The studies are being led by Apple's Product Systems Quality team, part of the hardware engineering division. "Testing and developing products that all can come to love is very important to what we do at Apple," the group wrote in an email to select employees at the company's headquarters in Cupertino, California. "This is why we are looking for participants to join us in an upcoming user study with current market smart glasses."

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