Audi launches a new brand in China without the four-ring logo
by Umar Shakir from The Verge - All Posts on (#6S21P)
The new AUDI" logo and E concept for China. | Image: Audi Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker's famous four-ring emblem. Today in Shanghai, the company showed off the new AUDI" logo - yes, it's just Audi in all caps - on the front of a new E concept electric Sportback that notably lacks its broadly used E-Tron" branding.
In a press release, Audi's CEO Gernot Dollner said it's hoping to tap into China's more tech-savvy" customers who expect leading connectivity as well as automated driving." Reuters reported in August that Audi was planning a rebrand for China, where the automaker sold less than 10,000 vehicles in the country in the first half of 2024.
Image: Audi Image: AudiAudi...