Bose acquires premium audio brand McIntosh
by Emma Roth from The Verge - All Posts on (#6SBA0)
Photo by Chris Welch / The Verge Bose has acquired the high-end audio brand McIntosh - a move that Bose says will significantly" expand its product lineup. The acquisition, which also includes McIntosh subsidiary Sonus faber, also opens new opportunities in the automotive sector," as both companies plan to work together to expand their in-car audio offerings:
By leveraging Bose's 40-plus years of experience in automotive audio, and McIntosh Group's legacy of performance and design, the brands will work together to expand their research and continue to engineer authentic in-car experiences that redefine automotive sound.
McIntosh has already designed a sound system for some Jeep models, but Bose's audio setups are found within a wider range of cars from automakers like...