Threads’ algorithm will focus more on the people you follow

Illustration: The Verge

We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don't follow and more posts from the accounts you do starting today," Threads boss Adam Mosseri announced on Thursday.

This is another significant change to Threads since many people started flocking to Bluesky. It lets people default to seeing their Following feed when they open the app and offers lots of customizability, including custom feeds. Threads just yesterday rolled out its take on custom feeds less than a week after it started testing them.

The change could make the For You feed include more accounts you care about, but we'll have to wait and see if the update addresses the problem of the...

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