Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
by Geneva Abdul from on (#6SEFY)
Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a reimagining'
The boss of Jaguar has defended the company's move away from traditional automotive stereotypes" after a clip of its new advert was met with a barrage of vile hatred and intolerance" online.
This week, Jaguar Land Rover, the luxury UK carmaker owned by India's Tata Motors, posted a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company's traditional cat logo.
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