Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online

Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a reimagining'

The boss of Jaguar has defended the company's move away from traditional automotive stereotypes" after a clip of its new advert was met with a barrage of vile hatred and intolerance" online.

This week, Jaguar Land Rover, the luxury UK carmaker owned by India's Tata Motors, posted a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company's traditional cat logo.