As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse | Mark Borkowski

Reacting to claims of inappropriate sexual banter with a blast against middle-class women' was wrong and will probably prove disastrous

Let's discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in professional implosion. Watching him navigate his downfall has been like observing a souffle collapse in slow motion: utterly predictable, yet still oddly fascinating.

There are issues aplenty arising from the allegations levelled against him of inappropriate sexual banter: issues about power relationships, gender relationships, workplace culture, fame and the media. But from a PR standpoint Wallace has served up a textbook example of what not to do: a misjudged mess of ego, tone deafness and a remarkable failure to adapt to the world after #MeToo. And today, an apology hoping to nullify what he said about it all just yesterday. If this is going to plan, what plan was that?

Mark Borkowski is a crisis PR consultant and author