‘Too big of a departure?’: the experts’ verdict on Jaguar’s electric car launch
by Mark Sweney and Jasper Jolly from on (#6SNJN)
Insiders who were at the Type 00 event in Miami and others give their views on the car, the rebrand and the marketing
Jaguar has finally unveiled its much-hyped Type 00 electric car at a launch at Miami Art Week. A teaser video for the marketing campaign released on social media a fortnight ago had split opinion. Here, industry experts give their verdict on the car, its launch and marketing.
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