ITV faces a hard sell to tempt suitors despite Carolyn McCall’s best efforts

CEO has fared well in an embattled sector, turning around the UK's biggest commercial public broadcaster despite the stubbornly low share price

As Carolyn McCall enters her eighth year as boss of ITV she might be forgiven for wondering if maybe she shouldn't have turned down a chance to run Marks & Spencer instead.

McCall revealed the approach back in 2016 while quashing speculation she was poised to leave easyJet, where her reputation soared having turned around the fortunes of the budget airline.