YouTube TV is letting some subscribers hold off that price hike

Illustration by Alex Castro / The Verge

YouTube announced a hefty subscription price increase this week that will shoot the monthly cost up by $10 to $82.99 on January 13th for existing members (or now, if you sign up today). Some subscribers are staving off the hike using the time-honored tradition of threatening to cancel, as one Verge reader indicated in a comment on our original story about the price hike.

That's backed up by users in a Reddit thread that 9to5Google spotted, several of whom reported getting the offer to keep paying $72.99 for six more months when they tried to cancel their subscriptions, although some report that didn't work for them. Some who did get to keep the old price say it happened only when they logged in using a web browser on their computer and pushed through offers to pause their subscription instead.

One Verge staffer, Jennifer Tuohy, did get the offer to extend her current price. She canceled by logging into YouTube TV in a browser on her computer and navigating to Settings > Membership > Manage. As of this morning, Reddit users continue to report receiving the extension offer.