Dating apps prepare to launch AI features to help users find love

Match Group's digital assistant will tailor profiles and search for dates - but critics fear genuine connections are at risk

Fed up with writing dating profiles? Or sick and tired of swiping? Dating apps not really doing it for you? Let a digital sidekick take the strain.

While user fatigue may be setting in - reports suggest a notable decline in usage - the world's biggest online dating company is launching an artificial intelligence assistant that it claims will transform" online dating.