UK government hires ‘nudge unit’ to help dispel heat pump myths
by Ben Quinn from on (#6T8Y6)
Behaviour experts say misinformation shared in media and by other stakeholders is impeding uptake
Experts from a nudge unit" have been hired to help ministers fight misinformation about heat pumps to try to encourage take-up of the devices.
The appliances run on electricity instead of gas and are regarded as a way of decarbonising homes at scale. A target of installing 600,000 a year by 2028 is part of a drive to achieve Britain's commitment to reach net zero by 2050.
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