Meta's Investment in Virtual Reality on Track To Top $100 Billion

Meta's investment in virtual and augmented reality is set to exceed $100 billion this year as CEO Mark Zuckerberg declares 2025 a "defining year" for its smart glasses ambitions. The company invested $19.9 billion in its Reality Labs division last year, according to its annual report, bringing total spending on VR and AR development to over $80 billion since 2014. The unit, which develops Ray-Ban Meta smart glasses and Quest VR headsets, sold 1 million pairs of glasses in 2024 but continues to post losses, according to Financial Times.

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