Conspiracy theory on methane-cutting cow feed a ‘wake-up call’, say scientists

Social media storm of misinformation about Bovaer has drawn in Reform UK, the dairy industry and even Bill Gates

Scientists say a recent methane-related conspiracy theory was a wake-up call" for the industry, reminding them they need to communicate better and more directly with the public.

Over the last few months, Bovaer, a cattle feed additive that is proven to reduce emissions of the greenhouse gas, has been at the centre of a swirl of misinformation, drawing in Reform UK, the dairy industry and even the billionaire Bill Gates.