YouTube Plans Lower-Priced, Ad-Free Version of Paid Video Tier

According to Bloomberg, YouTube plans to introduce a lower-priced, ad-free version of its paid video service. From the report: The package, dubbed "premium lite," will be announced soon in the US, Australia, Germany and Thailand, according to a person familiar with the plans. The service will target viewers who primarily want to watch programs other than music videos. While YouTube may be best known for the free videos uploaded by users, the company also offers a variety of paid services. YouTube Premium is a $13.99-a-month package in the US that lets subscribers watch everything on the service, including music videos, without ads. "As part of our commitment to provide our users with more choice and flexibility, we've been testing a new YouTube Premium offering with most videos ad-free in several of our markets," a YouTube spokesperson said in a statement. "We're hoping to expand this offering to even more users in the future with our partners' support."

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