Boohoo rebrands as Debenhams amid drop in youth labels’ sales
by Julia Kollewe and Sarah Butler from on (#6VV2W)
Chief executive says sales figures are down by more than a fifth but its brands still carry significant potential'
The online fashion retailer Boohoo is to rename itself Debenhams, the department store brand it bought out of administration four years ago, after sales from its young fashion labels sank more than a fifth amid heavy competition from the likes of Shein.
Dan Finley, the chief executive of the online fashion specialist, said sales for its founding brand Boohoo, as well as MAN and Pretty Little Thing, slid by 21% to 947m as we lost our way".
Continue reading...