The future of search isn’t Google — and it’s $10 a month
I donat remember when I started using Google. Google justa is. Itas the verb for internet search, it commands 10 times the market share of all its competitors combined, and it is responsible for routing a huge amount of the internetas traffic.
Almost two years ago, I got out. I signed up for a search engine called Kagi, which charges $10 a month and, in return, promises better search results, no ads, no data collection, and lots of advanced features. Iave tried a lot of search engines and always ended up back with Google a the results elsewhere just felt somehow worse. This time, whether itas because Kagi is great or Google is declining or both, Iave felt no drop-off whatsoever.
Iam still using Kagi, and itas hard to imagine switching back. Itas now Google that looks bizarre and unfamiliar every time I open it. As Google has become more visual, more chaotic, and consistently less good at simply finding the things Iam looking for, Kagi has stayed simple and straightforward. It is a page full of links, and theyare usually the right ones.
Kagi, as a product, is about three years old, but the company has been around since 2018. It was started by Vladomir P …