‘Incel’ accounts using self-improvement language to avoid TikTok bans – study

Misogynist ideas being normalised as accounts rebrand, with focus on Sub5s' and looksmaxxing', say researchers

Advocates of incel" ideology are rebranding as Sub5s" and adopting the language of self-improvement to push their content on TikTok, according to a study.

Hateful material is banned from the social media site but accounts disseminating the beliefs are said to be hiding behind new terms and socially palatable" language.