Clickbait titles and cliffhangers: the mini TV serials capturing phone audiences
by Nadia Khomami Arts and culture correspondent from Technology | The Guardian on (#6WD62)
Vertical dramas' consisting of minute-long episodes are booming, with market predicted to be worth $14bn by 2027
Found a Homeless Billionaire Husband for Christmas. The Quarterback Next Door. Revenge of the XXL Wife. My Secret Agent Husband.
These may sound like cringey fantasies, but they're actually titles of vertical dramas", a new form of episodic television that is gripping millions around the world.
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