Article 6WVAK Motorola’s new watch and earbuds are a case study in deja vu

Motorola’s new watch and earbuds are a case study in deja vu

by
Victoria Song
from The Verge on (#6WVAK)
motowatchfit1.jpg?quality=90&strip=all&crop=0,0,100,100That's not an Apple Watch - it's the Moto Watch Fit.

Phones aren't the only gadgets that Motorola is announcing today. But whereas the new Razr foldables evoke a sense of nostalgia, its latest smartwatch and earbuds summon a powerful feeling of deja vu. Handling the new Moto Watch Fit and Moto Buds Loop, it's like I'm looking at Motorola-flavored clones of the Apple Watch and the Bose Ultra Open. And wouldn't you know it, the placard near the Buds Loop demo models conveniently says "Sound by Bose."

I mean, just look at the Moto Watch Fit next to my Apple Watch Series 10. Motorola isn't the first smartwatch maker to copy Apple's design language - see Samsung's 2024 Galaxy Watch lineup - but it is disappointing when you consider the OG Moto 360. With a stylish circular face, it was one of the standout smartwatches in the early days of Android Wear. This new Moto Watch Fit is technically the first Motorola-made smartwatch in nearly a decade (the disappointing 2019 Moto 360 was actually made by a weird company called eBuyNow), but it's hard to find Motorola's DNA here.

motowatchfitapplewatch.jpg?quality=90&strip=all&crop=0,9.756192857701,100,80.487614284598

On paper, there's nothing wrong with the Moto Watch Fit. It's just a little boring. It has all the components of a basic fitness tracker. There's a 1.9-inch OLED displa ...

Read the full story at The Verge.

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