‘Customers are being duped’: how murky grocery sales tactics are squeezing some Kroger shoppers

Kroger stores in multiple states have overcharged customers by listing expired sale tags and then ringing up regular prices - a practice that adds extra burdens on struggling US families

Derek and Allison Hadfield became more and more fed up whenever they shopped for their family of four at their local Kroger grocery in Belpre, Ohio, a town of about 6,600 across the Ohio River from West Virginia.

When they tried to save money by buying stuff on sale, they said, many of the discounts vanished when Kroger rang up their carts at checkout. Personal pizzas posted as on sale for $1 a piece rang up for $1.25 each. An 8oz jar of minced garlic listed at the low price of $2.49 cost $3.99 at checkout - a 60% jump.