Adobe Forces Creative Cloud Users Into Pricier AI-Focused Plan

Adobe will rebrand its Creative Cloud All Apps subscription to "Creative Cloud Pro" on June 17 for North American users, making significant price increases while bundling AI features. Individual annual subscribers will see monthly rates jump from $59.99 to $69.99, while monthly non-contracted subscribers face a $15 hike to $104.99. The revamped plan includes unlimited generative AI image credits, 4,000 monthly "premium" AI video and audio credits, access to third-party models like OpenAI's GPT, and the beta Firefly Boards collaborative whiteboard. Adobe will also offer a cheaper "Creative Cloud Standard" option at $54.99 monthly with severely reduced AI capabilities, but this plan remains exclusive to existing subscribers -- forcing new customers into the pricier AI-focused tier.

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