Google’s future is Google Googling
Google CEO Sundar Pichai at Google I/O 2025.Google I/O was, as predicted, an AI show. But now that the keynote is over, we can see that the company's vision is to use AI to eventually do a lot of Googling for you.
A lot of that vision rests on AI Mode in Google Search, which Google is starting to roll out to everyone in the US. AI Mode offers a more chatbot-like interface right inside Search, and behind the scenes, Google is doing a lot of work to pull in information instead of making you scroll through a list of blue links.
Onstage, Google presented an example of someone asking for things to do in Nashville over a weekend with friends who like food, music, and "exploring off the beaten path." AI Mode hopped into action, creating Google-curated lists of "restaurants good for foodies," recommending places with a "chill bar atmosphere with live music," highlighting "places off-the-beaten path," and suggesting websites featuring good things to do in Nashville. It even created a custom map recommending places to go. (If you're doing some shopping, AI Mode can show you a personalized batch of listings, too.)
This is essentially Google doing your planning work for you. The service generated a whole bunch of related search quer ...