All Videos On Facebook Will Soon Be Shared As Reels

Facebook announced it will soon share all videos as reels by default, regardless of their length or orientation. "Up until now, users have been able to share both video posts and reels," notes TechCrunch. From the report: The company is also renaming the "Video" tab on its platform to the "Reels" tab. The update won't change what videos are recommended to you, Facebook says. [...] The idea behind the changes is to streamline the video-sharing format on the social network. It won't be the first time that a Meta-owned platform has done so, as Instagram began automatically converting new video posts under 15 minutes into reels back in 2022. "Previously, you'd upload a video to Feed or post a reel using different creative flows and tools for each format," Facebook explained in a blog post. "Now, we're bringing these experiences together with a simplified publishing flow that gives you access to even more creative tools. We'll also give you control over your audience setting of who sees your reels." [...] The company says it will gradually roll out the changes globally over the coming months.

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