Xbox President: We're Working To Ensure Windows Is the Number One Platform For Gaming

Microsoft is positioning Windows as the primary gaming platform for Xbox, according to Xbox president Sarah Bond. "We're working closely with the Windows team to ensure that Windows is the number one platform for gaming," Bond said in a video announcing a partnership with AMD for next-generation Xbox hardware spanning consoles and handhelds. The statement, PCWorld points out, aligns with Microsoft's recent "This is an Xbox" marketing campaign, which promotes phones, PCs, televisions, and traditional consoles as Xbox devices. The company's newly announced Xbox Ally X handheld runs Windows beneath its Xbox interface, allowing access to multiple game stores unlike Valve's Steam Deck. Microsoft has shifted strategy following weak Xbox console sales compared to PlayStation, spending billions to acquire publishers including Bethesda and Activision Blizzard while expanding Xbox Cloud Gaming services across multiple device types.

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