UK Uber drivers’ earnings cut after changes to secretive algorithm

Introduction of dynamic pricing' algorithm also coincided with company raising trip prices, study finds

• How Uber quietly took more of your fare

Many Uber drivers are earning substantially less" an hour since the ride hailing app introduced a dynamic pricing" algorithm in 2023 that coincided with the company taking a significantly higher share of fares, research has revealed.

The findings are in a study released on Thursday by academics at the University of Oxford. They analysed data provided by 258 UK Uber drivers responsible for 1.5m trips.