The Club World Cup that wasn’t: how fake highlights took over the internet

Using clever tactics and Messi clickbait, Egyptian creators racked up 14m views with highlights posted before kickoff. YouTube didn't catch on until it was too late

This story was reported by Indicator, a publication that investigates digital deception, and co-published with the Guardian.

It was Thursday morning in America and something didn't look right in the highlights of the Club World Cup match between Manchester City and Juventus.

Suzi Ragheb provided research support and translation of one of the videos in Arabic.