TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

France Ti(C)li(C)visions' director of future media Eric Scherer on the trends providing headaches and huge opportunities alike for television firms

"The TV industry will have to work on a mobile-first strategy. Not a digital-first strategy, but a mobile-first strategy, because mobile is now the first screen, and it's taking time away from the TV."

Eric Scherer is director of future media at French broadcaster France Ti(C)li(C)visions, so understanding - surprise! - the future of media is a key part of his job. In a speech at the MIPFormats conference in Cannes this weekend, he outlined the digital trends that he thinks are presenting traditional TV firms with headaches, but also huge opportunities.

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