Festivalgoers help drive Burberry to best sales performance in 18 months

Music fans snap up wellies, scarves and light jackets, and shares rise 4% on better-than-expected performance

Shoppers snapping up Burberry wellies, scarves and light jackets to wear at music festivals have helped the fashion brand to its best sales performance in 18 months despite lacklustre spending by tourists around the world.

Sales of the luxury British brand fell 2% to 433m in the three months to the end of June, with a 1% decline at established stores, an improvement from the 6% fall in the previous quarter and the best performance since Christmas 2023.