A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme
by Mabel Banfield-Nwachi from World news | The Guardian on (#6YRFQ)
In a social media trend, the airline's joyful advert jingle is being played over cheerless summer holiday footage
You're the boss of a travel company, it's early summer and your brand is going viral. Millions of people are watching and sharing social media clips of people on holiday, the soundtrack to which is your company jingle.
It sounds like a PR dream, but is it?
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