Digested week: Smirking Gwyneth Paltrow turns Coldplay kiss-cam scandal into a marketing win | Emma Brockes

Actor's Astronomer ad pokes fun at canoodling CEO, while Kim Kardashian's face sling raises eyebrows and jowls

She is an actor, a businesswoman, a guru and an influencer, but at heart - let's be honest - Gwyneth Paltrow is a sales guy, who has shown us time and again via Goop how thoroughly she understands how to monetise sneering. This week, crisis PR-style, she lent her world-class expertise to Astronomer, the company that dragged everyone's eyes up to the jumbotron at a Coldplay concert two weeks ago when two of its married executives were entwined where they shouldn't have been.