Two ‘misleading’ heat pump adverts banned by UK watchdog
by Rupert Jones from on (#6Z4Q4)
ASA says online ads from Aira and EDF Energy omitted key facts about eligibility for government grants
Two more misleading" adverts promoting heat pumps have been banned by the UK's advertising watchdog.
A week after the Advertising Standards Authority banned an Octopus Energy ad that claimed consumers could have a heat pump installed for as little as 500, it has taken action against adverts from the home heating supplier Aira and from EDF Energy.
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