Google Says AI Search Features Haven't Hurt Web Traffic Despite Industry Reports

Google says total organic click volume from its search engine to websites has remained ""relatively stable year-over-year" despite the introduction of AI Overviews, contradicting third-party reports of dramatic traffic declines. The company reports average click quality has increased, with users less likely to immediately return to search results after clicking through to websites. Google attributes stable traffic patterns to users conducting more searches and asking longer, more complex questions since AI features launched, while AI Overviews display more links per page than traditional results.

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