Young Americans Push Playback Beyond 1x as Platforms Widen Speed Controls

Young listeners are accelerating audio and video consumption, with an Economist/YouGov poll finding 31% of Americans aged 18-29 using faster-than-1x playback versus 8% among those 45 and older, as Apple, Spotify, newspapers' audio, Netflix, and YouTube expand speed controls, including YouTube's 4x for premium users. YouTube reports more than 900 years saved per day from fast playback; a meta-analysis led by University of Waterloo researchers finds minimal test-score change up to 1.5x and declines near or past 2x.

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