'Cheapfake' AI Celeb Videos Are Rage-Baiting People on YouTube

WIRED identified 120 YouTube channels creating AI-generated celebrity confrontation/rage-baiting videos using still images and artificial voiceovers (rather than deepfake technology). One channel, Talk Show Gold, accumulated 88,000 subscribers with a fake Mark Wahlberg and Joy Behar confrontation that drew 460,000 views. YouTube removed 37 flagged channels following WIRED's inquiry, including Celebrity Central and United News. The platform updated its policies on July 15 requiring disclosure when content shows real people doing things they didn't do. University of Bristol cognitive psychologist Simon Clark characterized the videos as "cheapfakes" that exploit emotional triggers despite their unsophisticated production. Most channels operate from outside the United States and display signs of coordinated content farming operations.

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