Lidl close to overtaking Morrisons as UK’s fifth-biggest supermarket
by Sarah Butler from World news | The Guardian on (#6ZDER)
Sales growth at German-owned discounter is more than double that of the wider market
Lidl is close to overtaking Morrisons to become the UK's fifth-biggest supermarket chain after a sales rise as shoppers attempted to offset higher household bills with cheap groceries.
The German-owned discounter increased sales by 10.7% in the three months to 11 August, according to the latest market share data from analysts at Worldpanel, formerly known as Kantar. This was more than double the pace of the wider market, which rose 4.5%.
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