‘A proxy for America’s culture war’: why Cracker Barrel’s new logo sparked ire on the right

The restaurant chain reverted back to its old logo after Trump joined the backlash against its rebrand. Experts say it was an easy target

On Tuesday, the United States commander-in-chief weighed in on one of the most pressing issues facing our nation: the rebranding of a restaurant chain.

Last week, Cracker Barrel, a Tennessee company whose nationwide locations lean heavily on a cozy, old-timey aesthetic - rocking chairs on the porch, a warm fire in the hearth, peg games on the table" - announced it was updating its logo.