‘A proxy for America’s culture war’: why Cracker Barrel’s new logo sparked ire on the right
by Matthew Cantor from on (#6ZMPR)
The restaurant chain reverted back to its old logo after Trump joined the backlash against its rebrand. Experts say it was an easy target
On Tuesday, the United States commander-in-chief weighed in on one of the most pressing issues facing our nation: the rebranding of a restaurant chain.
Last week, Cracker Barrel, a Tennessee company whose nationwide locations lean heavily on a cozy, old-timey aesthetic - rocking chairs on the porch, a warm fire in the hearth, peg games on the table" - announced it was updating its logo.
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