English GPs adopt ‘Jess’s rule’ to help ensure they do not miss serious illnesses

Three strikes and rethink' approach named after Jess Brady, who died after her cancer was misdiagnosed

GPs across England are to adopt a three strikes and rethink" approach to patients whose illnesses they cannot diagnose, under a safety initiative known as Jess's rule".

It is named after Jessica Brady, who died at the age of 27 of stage four cancer in December 2020 after experiencing abdominal pain, coughing, vomiting and weight loss for six months.