The Verge’s Guide to Amazon’s October Prime Day Event 2025
We're anticipating deals on this year's top tech products. | Image: Cath Virginia / The VergeThe lead-up to Black Friday happens earlier each year, and nothing illustrates that trend more than the return of Amazon's Prime Big Deal Days, which is well underway. The two-day event gives Prime members plenty of time to save on numerous products before it concludes Thursday, October 9th at 3AM ET / 12AM PT. Yeah, it seems like July's four-day Prime Day just happened, but we're just happy that it's a shorter sale this time.
As expected, it's a who's who of deals, featuring some of the lowest prices we've seen on popular noise-canceling headphones, ereaders, laptops, networking gadgetry, gaming gear, and plenty of other Verge-approved product deals that are exclusive to Prime members. We're excited to share our main collection of day 1 deals with you, which we're updating live. And below, you'll find a digest of our most relevant Prime Big Deal Days coverage.
- The 173 best October Prime Day deals
- The best October Prime Day deals at Walmart
- The best Apple deals available during Amazon's fall Prime Day event
- The best robot vacuum deals you can snag during Amazon's fall Prime Day sale
- Apple's latest iPad is down to its best price yet for October Prime Day
- Here are the price-matching policies for Best Buy, GameStop, and others
- Xbox Series X/S storage expansion cards haven't been this cheap since July
- How to sign up for Amazon Prime
- A number of great chargers are already on sale ahead of October Prime Day
- How to find the best deals during Amazon's October Prime Day sale
- One of our favorite video doorbells is 47 percent off in the run-up to Prime Day
- Amazon's kid-friendly Kindles are cheaper than ever ahead of October Prime Day
- Some Verge-favorite gadgets are cheaper than ever for fall Prime Day
- Iniu's tiny 45W battery is great for my Switch 2, and it's 25 percent off today
- The best October Prime Day deals on TVs, soundbars, and more
- The excellent Pixel 9A has dropped to just $349 for Amazon's fall Prime Day
- Amazon's Fire TV Stick 4K Max is already $20 off ahead of Amazon's fall Prime Day event
- One of our favorite video doorbells is 47 percent off in the run-up to Prime Day
- Amazon's kid-friendly Kindles are cheaper than ever ahead of October Prime Day
- Amazon's Echo Pop and Dot speakers are the cheapest they've been in months
- 8BitDo's fantastic Ultimate 2 controller is cheaper than ever
- Ecovacs' Deebot X8 and X9 Pro Omni robovacs have hit a new low price