Microsoft Raises Xbox Game Pass Top Subscription 50% To $30 Monthly

Microsoft has announced that Xbox Game Pass Ultimate will cost $29.99 per month, up from $19.99. The company restructured its subscription service into three tiers ahead of the October 16 launch of two Xbox ROG Ally handheld consoles. The new Essential tier offers 50-plus games for $9.99 monthly. Premium includes 200-plus games for $14.99. Ultimate subscribers gain access to more than 400 games, day-one releases, improved cloud streaming quality, and services including EA Play, Ubisoft+ Classics, and Fortnite Crew. Game Pass generated nearly $5 billion in fiscal 2025 revenue with 34 million subscribers in 2024. Console hardware prices are also increasing, with the Xbox Series X rising $50 to $649.99 starting October 3.

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