Equity threatens mass direct action over use of actors’ images in AI content

Union says growing numbers of its members have made complaints about infringements of copyright in AI material

The performing arts union Equity has threatened mass direct action over tech and entertainment companies' use of its members' likenesses, images and voices in AI content without permission.

The warning came as the union said growing numbers of its members had made complaints about infringements of their copyright and misuse of their personal data in AI material.